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We have also brought Hubbing to the next
level with ‘Infinite Hubbing’; comprising of
‘Personalised Hubbing’ for consumers and
‘Smart Hubbing’ for enterprises.
During the year, we also introduced
enhanced SIM Only (no contract) plans.
These plans are attractive to those who do
not require a handset from their provider
but see value in StarHub’s mobile services. boxes. It will be a complementary
Network-wise, we continue to innovate
and stay ahead of the technology
curve. For example, our 4G HetNet
in Marina Bay served hundreds of
thousands of customers at the SG50
Jubilee and Formula 1 Singapore
Airlines Grand Prix events.
According to an independent study
by OpenSignal for their ‘The State of
LTE’ September report, our 4G network
was ranked as the world’s fastest LTE
network. We were also recognised in
October, when we received the ‘Best
Innovation in Heterogeneous Networks’
together with our partner Huawei.
Entertainment & SmartLife
The pay TV business remained stable.
Despite competition, our churn
rate remained low at 0.8%. We are
already using and plan to use more
data analytics to improve our pay
TV business. We launched Fibre TV
(IPTV over StarHub Fibre) during
the year, which offers a superior
viewing experience with HD content,
personalised features and greater
interactivity.
We also introduced StarHub Go, our
new online streaming service, to offer
customers StarHub TV content delivered
on demand, OTT and on any device.
Netflix entered the Singapore market in
early 2016. We are working with Netflix
to offer their content via our set-top
service to our current TV offerings and
customers can charge their Netflix
subscription directly to their StarHub bill. ranked 29th in the Corporate Knights’
On broadband, we saw a good take-up
of our competitive fibre broadband
plans driving our total fibre broadband
customer base to 270,000 customers,
an increase of 51% from 2014.
Enterprise Fixed Network
We have enhanced our solutions and
service offerings, especially in the
areas of cloud, data analytics and
cyber security. For our customers who
are advertisers and advertising media
buyers, StarHub now offers greater
smart targeting capabilities to engage
customers across platforms to drive
better results for their campaigns.
With Singapore’s Smart Nation
initiatives now underway, our fixed
and mobile networks, and SmartHub
(big data analytics division) are well
positioned to actively support these
initiatives.
In July, we announced the sale of a
70% stake in MediaHub to one of our
strategic shareholders, ST Telemedia.
Now under construction, MediaHub
(renamed STT MediaHub) will be a key
location for our data centre, media
StarHub Ltd Annual Report 2015
Overview
headend, as well as for our office and Strategy
innovation activities.
Performance
Sustainability
Governance & Sustainability
In our 2014 annual report, we were
happy to announce that we were
Global 100 list of the world’s most
sustainable corporations. That was
a big improvement from the 66th
place in 2013 – the first year we were
recognised. We said that we want to
do better. And we did. In 2015, we
improved our ranking further to 24th.
We will continue to stay focused on
the sustainability aspects that are
most material for our business and
for our main stakeholders. These
include talent management, employee
volunteering, customer service,
reducing emissions and minimising
waste, mobile accessibility and
empowerment of the less privileged.
We will also continue our efforts to find
creative and effective ways to reduce
energy intensity while growing our
customer base and overall business.
Financials