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StarHub Ltd Annual Report 2015

Service Revenue Contribution Ms Jeannie Ong relinquished her CMO role to take on the newly created
$M Chief Strategic Partnership Officer (CSPO) role. The Board and I look
forward to working closely with management to bring the Company to
Mobile 1,240 the next level. Overview

Pay TV 391 Our Hubbing strategy has served us well. As at end of 2015, we had
245,000 triple service households, up 1% from 2014’s 242,000. They have
Broadband 200 helped to underpin stability in our revenues. We will not rest on our laurels
and will continue to deliver even better value to our customers.
Fixed 385
Network In anticipation of the potential entry of a fourth mobile operator, we
developed our Hubbing proposition to a new level by adding a mobile
For the full year, service revenue was 0.1% service to our already popular HomeHub package. We also adapted to the Strategy
lower at $2,216 million. new dynamics of the market and introduced enhanced SIM Only plans.
These plans offer better value and greater choice for customers who opt
Service Revenue Mix % not to acquire the latest smartphone from us.

Our Network team has been busy partnering with Huawei and Nokia
17 56 Mobile Networks, to bring the most advanced mobile network to this market.
Pay TV In our Heterogonous Networks (HetNet) deployment, our infrastructure
9 Broadband partner Huawei and us were jointly recognised with the ‘Best Innovation Performance
2015 Fixed Network in Heterogeneous Networks’ award at LTE Asia 2015. Separately, we are
proud that an independent study by OpenSignal ranked our network as
18 the world’s fastest LTE network.

Looking at the mix, Fixed Network For the TV business, we are working with Netflix to offer their content over Governance & Sustainability
services revenue at 17.4% is fast catching our new fibre HD pay TV platform, called Fibre TV. Fibre TV, launched in
up with pay TV’s 17.6%. April 2015, provides better viewing quality and allows our subscribers to
enjoy interactive and personalised features.
Our Hubbing strategy Financials
has served us well. As at end In July, our strategic shareholder, ST Telemedia, took a 70% stake in our
MediaHub (renamed STT MediaHub) project. ST Telemedia will have the
of 2015, we had 245,000 opportunity to further expand its global data centre network footprint.
triple service households, On our end, we will enjoy a reduced capital expenditure (CAPEX)
up 1% from 2014’s 242,000. commitment, whilst leveraging on STT’s data centre growth.

They have helped to Integrated and Sustainability Reporting
underpin stability in our
revenues. We will not rest on The Singapore Exchange (SGX) has intimated that it will be moving away
our laurels and continue to from the current voluntary sustainability reporting guidelines, to a more
deliver even better value to progressive ‘comply or explain’ basis for primary-listed companies. Under
the proposed changes to the listing rules, companies listed before 2016
our customers. will be required to publish annual sustainability reports from the fiscal
year ending 31 December 2017.

We are pleased to share that StarHub, one of the earliest adopters of
voluntary sustainability reporting in Singapore, already exceeds the
proposed requirements. This is our fifth annual report that includes
in-depth disclosure of our environmental, social and governance (ESG)
performance.

In fact, we are raising the bar with this year’s report, by incorporating
the International Integrated Reporting Council’s Integrated Reporting
principles whilst continuing to use the Global Reporting Initiative’s