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CHAIRMAN’S
MESSAGE

G4 framework to present a more holistic account of our sustainability Our StarHub 2016 Strategy
performance.
mobile pay tv
We believe our progressive approach toward integrated reporting will
allow us to assess and communicate how we create value over the short, 49K 52%
medium and long term for our investors, as well as for other stakeholders
including employees, customers, suppliers, business partners, local POST-PAID HD
communities, regulators and the government. NET ADDS CHANNELS

In 2016, we will review how we can use our expertise in info-comm We expanded the 52% of our TV channels
technology to support the recently launched UN Sustainable Development post-paid base are on HD. We continue
Goals. We believe that the landmark international agreement on climate
change in Paris in December 2015 to keep temperature rises below 20C, by 48,900, partly to curate the best
will open new opportunities for the info-comm sector. More businesses contributed by our ability programmes for our
will be encouraged to invest in low carbon technologies, including the
ones that are driven by telecommunications services. to serve our customers customers.
well, especially
Internally, we plan to review our own climate change mitigation initiatives enterprise ones.
and options to align with the new climate change agreement.
In 2016, we will review
Our sustainability performance continues to receive global recognition. how we can use our
In 2015, we ranked 24th on the Corporate Knights’ Global 100 list, a global expertise in info-comm
ranking of the world’s most sustainable corporations with market value technology to support
above US$2 billion. Our ranking in 2014 was 29th jumping from the 66th in the recently launched UN
the preceding year. We remained the only Singapore telco and one of the Sustainable Development
few local companies to be ranked in this list. Goals. We believe that the
landmark international
Looking Ahead agreement on climate
change in Paris in December
To us, a business owner at work, is a consumer at home too. A lot of 2015 to keep temperature
what we have been doing, and are going to do, is to bring the same rises below 20C, will open
level of excitement enjoyed by our Hubbing households to the office new opportunities for the
environment. info-comm sector.

With Singapore’s Smart Nation initiatives underway, this will be an
increasingly vibrant space. We believe we have the right pieces in place
to capture our fair share of the market in this exciting new chapter in
Singapore’s growth.

In the Mobile market, some might proposition that a fourth operator will
be good for consumers, as they have more choices brought about by
competition. Singapore is a highly penetrated and competitive market.
No service provider, certainly not us, is complacent. Regardless of the
regulator’s decision, we are ready. Our Hubbing strategy will continue to
put us in good stead to take on competition.

Emerging ways of consuming video content and consumer behavior
changes have added pressure to our pay TV business. But there is no
reason why we cannot continue to improve our content offerings and the
way we deliver our content to suit what consumers want. We intend to
stay relevant, and acquire our fair share of the market.