Page 28 - Annual Report 2014

With Hubbing, we bring value; with superior customer Overview
service, we bring satisfaction. Superior customer
service is a strong belief we hold close to our hearts. Strategy

On the corporate front, we see the potential to grow Performance
this segment. We have solutions like Content Delivery,
Clean Pipe, Managed Security Service and Enterprise Governance
Mobility Management to meet our customers' network
and mobility security needs. We have also introduced Financials
the SmartBusiness cloud ‘market place’, which let
SMBs have easy access to various applications and 25
computing resources and thus be more competitive.

We are confident that our brand, technology and
assets, and more importantly, our ability to build
close partnerships, will help us drive and capture this
emerging business. Right now, our revenue mix is
mainly contributed from the consumer segment. We
believe this ratio will change over time to reflect
a higher contribution from the business sector.

With Hubbing, we bring value; with superior customer
service, we bring satisfaction. Superior customer service
is a strong belief we hold close to our hearts. We will
leverage big data to understand our customers’ trends
and preferences, and anticipate their needs better. This will
translate into loyalty and sustainable growth in value for all.

Besides continuing to build the exciting StarHub brand
to surprise and delight our customers, we also want
to be a responsible corporate citizen in this wider
community too. To achieve this, StarHub’s operations,
brand value and ethos are constantly guided by Ethics,
Corporate Governance, Human Rights, Environmental
Responsibility and Civic Mindedness.

We are committed to conducting business in a
sustainable manner and are working with industry
partners in e-waste recycling. We have also introduced
electronic billing and our new carrier bags can be
reused many times. We will continue to drive more of
such sustainable practices and are pleased that our
on-going efforts in these areas have been recognised.

In January 2014, we were named 29th in the Corporate
Knights’ Global 100, a highly-regarded global
benchmark of the top 100 sustainable corporations.
It is a huge improvement from our 66th place in
2013. While we are honoured to be among the four
Singaporean companies and only local telecoms
operator to make the list, we want to be even better.

StarHub Ltd | Annual Report 2014