Page 33 - Annual Report 2014
P. 33

in discussion with starhub's management

Since October 2013, we have been offering our                           Soo Hui
integrated home services, HomeHub that offers
high-speed broadband connectivity, TV entertainment,                    Q>
unlimited local voice calls and mobile broadband
access in a single plan to subscribers. This product                    How are the PSB productions coming
has helped us grown healthy share in new homes for                      along? What can we look forward to
StarHub. Customers enjoy the value and convenience                      in 2015?
in this integrated proposition.
                                                                        A>
We understand wireless service is most important to
our customers. StarHub was the first local operator                     Out of the 182 proposals received, we have selected
to introduce the wireless dual-band router with AC                      nine for the initial batch to be produced with funding
SmartBeam technology in our bundled plans. In May,                      we have secured from the MDA. Production has
we introduced a new broadband service, the Dual                         started and we will be showing the programmes from
Broadband 500, that is supported by both cable and                      early 2015 on our StarHub TV channels such as E City
fibre broadband to enhance the wireless coverage                        and SuperSports Arena.
of Singaporean homes. This solution also allows
customers to use their coaxial points to extend the                     We have picked a selection of programmes that are
wireless service. More importantly, in today’s world                    strong on the Singaporean identity and drives across key
where broadband access is a 24/7 necessity, this                        messages of racial and religious harmony. We believe
subscription plan provides a back-up – in the unlikely                  the creative and entertaining content will be something
event that either network fails. In November, we upped                  Singaporeans will be proud of. They include travelogue
the stakes with the Dual Broadband 1000.                                ‘Mission S-Change’, the imaginative drama series ‘My
                                                                        Secret App’, the documentary ‘Saturday Night Lights’ and
As a service provider, we have also focused our                         a feature on local athletes ‘The Pursuit of Champions’.
efforts to work with upstream partners to improve the
provisioning process for fibre services, for example, we                To widen the reach of these programmes, we will also
are now able to install fibre within five working days for              be showing them via StarHub TV Anywhere. Within
most of our customers.                                                  six months of the initial run, we will then make the
                                                                        programmes available to the public for free.
(Ms LIN Shu Fen, Head of Entertainment & SmartLife, is responsible for
product management and development of our pay TV, new media and         Besides the PSB programming, we have also produced
home broadband businesses.)                                             our first game show ‘Silence!’. And to give our local
                                                                        content a stronger branding, we have launched the
                                                                        GO LOCAL campaign.

                                                                        Elsewhere, we have also brought back the local version
                                                                        of the popular beauty and lifestyle magazine show,
                                                                        ‘Lady First’ for its second season. When ‘Lady First
                                                                        – Singapore’ was shown for the first time in 2013, it
                                                                        helped to also lift viewership of the original Taiwanese
                                                                        version by two times.

                                                                        (Ms LEE Soo Hui, Head of Media Business Unit, is responsible for
                                                                        content management, content acquisition and local production.)

To widen the reach of these PSB programmes,
we will be showing them via StarHub TV
Anywhere. Within six months of the initial run,
we will then make the programmes available to
the public for free.

30 many lives of hubbing
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