Page 37 - Annual Report 2014
P. 37

Senior management

Tan Tong Hai                                 Kevin’s experience spans close to 30        the Best IR award (Gold) at the Singapore
                                             years in various industries and across the  Corporate Awards twice (2013 and 2010).
CEO                                          globe. Prior to joining StarHub, he was
(Tong Hai’s profile can be found on page 20  from Intel where he worked with telecom     Jeannie has over 20 years of experience
of this report.)                             operators, vendors and regulators on        in corporate, financial, marketing and
                                             the ecosystem for the proliferation of      community communications across
Nicholas Tan                                 broadband through wireless broadband        different industries. She first commenced
                                             access technology. Prior to Intel, he was   her communications career with the Civil
CFO                                          managing director of Pacific Internet       Aviation Authority of Singapore in 1992.
Nicholas joined as CFO on 1 July 2013.       Singapore and Malaysia. At a global         She also held senior IR and regional
Before StarHub, he was the Senior Vice       level, he was worldwide division general    corporate and marketing communications
President of Corporate Planning at ST        manager of Lernout & Hauspie.               positions at IPACS and Singapore
Telemedia, responsible for the business                                                  Computer Systems.
oversight of subsidiaries; harnessing the    Kevin received a Bachelor of Science
collective strengths of the ST Telemedia     Degree in Business Administration           Jeannie joined StarHub in April 2001 and
Group of companies for synergistic gains;    from Pepperdine University in California    helped to bring the company public in
and spearheading group knowledge             and a Master Degree in International        October 2004. Jeannie holds an honours
management — including financial,            Management from the American Graduate       degree from the University of London,
operational risk management, processes       School of International Management          where she majored in Economics and
and systems. Nicholas also oversees          (Thunderbird).                              Marketing.
the overall enterprise risk management
function at ST Telemedia.                    Jeannie Ong                                 Mock Pak Lum

He was also seconded to ST Telemedia’s       Chief Marketing Officer                     Chief Technology Officer
former Indonesian subsidiary, PT Indosat     Jeannie is responsible for building         Pak Lum oversees the Network
Tbk, where he served as its CFO for two      StarHub’s brand and corporate reputation,   Engineering, SmartHub and i3 divisions.
years. There, he was instrumental in         in the areas of marketing, corporate        He is responsible for establishing the
the successful conclusion of a complex       communications, investor relations          company’s technical vision and leading all
refinancing exercise that raised almost      (IR) and corporate sustainability. She      aspects of technology development. He
US$1 billion from three instruments.         is instrumental in charting StarHub’s       also looks into the strategy for technology
                                             marketing strategy across all marketing     platforms and external partnerships, as
Nicholas holds a Bachelor of Accountancy     functions and ensuring an overall           well as initiatives for innovations.
from the National University of Singapore.   marketing synergy and brand consistency
                                             at every touch point. Customer value        Pak Lum started his career in Hewlett
Kevin Lim                                    management, community relations and         Packard in 1984. In 1989, he joined
                                             environmental responsibility also fall      Pico Art International. With the advent
Chief Commercial Officer                     under her purview.                          of multimedia technology, he set up a
Kevin has responsibility for all customer                                                joint venture company with Pico – GT
touch points, from direct sales and retail   In marketing and branding, Jeannie          Communications, to offer computer
outlets, to customer service. With the       received the Silver award for Woman         animation and interactive kiosks services.
integration of all customer touch points,    of the Year (All Other Nations) at the
the Commercial Group sells to, delivers      Asia-Pacific Stevie Awards 2014. She        After that, Pak Lum moved on to head
to and supports all customers, including     and her team secured Gold for Marketing     1-Net Singapore in 1997. One of his key
international and domestic carriers,         Campaign of the Year – Internet/Telecom     achievements was the winning of a
MNCs, SMBs, and residential and              at the International Business Awards        $92 million contract to host the Singapore
individual customers.                        2014 and Best Partnership in Loyalty        Government Data Centre for 15 years. He
                                             Programme at the Loyalty & Engagement       was also appointed the CEO of the
The Commercial Group includes Enterprise     Awards 2014. They also won The Green        technology arm of MediaCorp in 2002.
Business which services SMBs to MNCs;        Award at the Asia Communications            In 2010, he left the company to set up
the International Business team which        Awards 2014 in recognition of StarHub’s     an IT software company that developed
is responsible for international product     significant progress in environmental       middleware for cloud computing.
management, carrier sales, inter-carrier     policies and programmes.
agreements and international network                                                     Pak Lum holds a Bachelor of Electrical/
strategy; the Consumer and Channel           In IR, Jeannie was recognised as the Best   Electronic Engineering from the National
Sales team which is responsible for          IR Officer in Singapore by IR Magazine      University of Singapore and a Master
StarHub’s and partner retail outlets and     Awards – South East Asia thrice             in Business Administration from the
direct sales; the Customer Service division  consecutively in 2014, 2013 and 2012.       University of California, Los Angeles.
which provides all post-sales service and    She and her team received the Best IR in
support and carries out telesales; and       Singapore by Asiamoney magazine in its
lastly, the Operations and Process team      annual Asiamoney Corporate Governance
that oversees the smooth flow from order     Poll in 2013. She and her team clinched
to billing.

34 many lives of hubbing
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