Page 42 - Annual Report 2014
P. 42
assets Customers Overview
Below are some of StarHub’s assets; tangible and Our marketplace behaviour is guided by our core value Strategy
intangible. They have contributed in some way of integrity - social, environmental and financial. Our top
or another to the success that the Company, our priorities include doing everything we can to maintain Performance
shareholders and various other stakeholders have uninterrupted and reliable delivery of mobile, broadband
enjoyed thus far. and TV services to millions of customers. Customer Governance
service excellence is at the core of our marketing
Our Brand: strategy to attract, retain and grow our customer base. Financials
StarHub’s vision is to be Singapore’s first choice
for information, communication and entertainment Proven Strategy
services. We believe we can realise our vision only by
pursuing policies and practices that nurture StarHub as The Hubbing strategy has been successfully executed
a brand that everyone trusts. since July 2002 across multiple service platforms. It
has consistently delivered increased revenues and total
Our People: dividend payouts.
Our people play a key role in driving business growth.
Our approach therefore is to invest in people to drive Investment
excellence across StarHub. Our goal is to be an
employer of choice by offering a vibrant workplace Sustainable business growth and healthy return on
driven by teamwork, creativity, excellence, diversity, and investment for shareholders and investors are our main
work-life balance. economic objectives. Our approach is to pursue growth
in a manner that generates value for both shareholders
Our Suppliers: and stakeholders. As a result, our business generates
Our support to local suppliers indirectly contributes to significant indirect economic value for a variety of
the local economic development through supporting stakeholders and the local community.
jobs and tax opportunities for the government.
Capital Management
Our Networks:
Our information and telecommunications services We regularly review our financial position, capital
provide critical infrastructure for the larger economy structure and use of capital, with the objective of
that boosts competitiveness and productivity of achieving long-term capital efficiency, optimum
businesses, empowers the community and enriches the shareholders’ total returns, including the level of
lives of individuals. We have consistently invested in dividends, and proper strategic positioning.
upgrading the telecommunications, broadband and TV
networks to adopt the latest technologies and enhance Shareholder Value
energy efficiency.
StarHub has consistently delivered shareholder
value over the years. We started paying out quarterly
dividends since 2005 and it has increased steadily from
nine cents per share to the present 20 cents per share
for 2014. The Company is also committed to upholding
high standards of corporate governance and applying
consistent and effective risk management to enhance
shareholder value.
StarHub’s vision is to be Singapore’s first choice for
information, communication and entertainment services.
Read in detail > csr: p58 Financial review: p117
Performance: p36
StarHub Ltd | Annual Report 2014 39
