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StarHub Ltd Annual Report 2015
A special screening of “Ah Boys to Men 3”, a 2015 A donation drive “Spare Your Change” was organised at our StarHub Overview
Singaporean comedy film produced and directed Green and Nobel offices in October 2015 to commemorate World Cerebral
by Jack Neo, and the third film in the Ah Boys to Men Palsy Day. Strategy
franchise, was organised for NorthLight students in
February 2015 and was attended by 46 students and StarHub sent an eDM to a list of customers/partners to give them the Performance
six teachers. option of receiving a festive hamper from StarHub or donating the
amount to buy tickets for a play – Treasure Island organised by Singapore Governance & Sustainability
StarHub supported the Children’s Cancer Foundation’s Repertory Theatre.
(CCF) Hair for Hope effort for the fourth consecutive Financials
year with 93 shavees, including employees, partners Beneficiaries of StarHub’s Community Outreach Programmes
and customers, going bald in support of children with in 2015
cancer in June 2015. Altogether, over $110,000 was
raised by StarHub. • $213,850 raised through the annual StarHub Open to Singapore
Association for the Visually Handicapped and Metta Welfare Association.
Through the symbolic gesture of going bald, shavees
help to spread awareness of childhood cancer in • $250,000 as the Title Sponsor of Central Singapore CDC’s Nurture 2.0
Singapore, and raise funds to help affected children Programme for children from less privileged families.
and their families, assuring children that they are not
alone in their fight against cancer. • $110,000 for Hair for Hope project to the Children’s Cancer Foundation.
• $300,000 for SPD’s ICOS programme (2015, 2016 & 2017).
Engaging for a Cause • $100,000 for second round of funding support to social enterprise
For the first time, we offered a crowd-funding platform
to members of the public to support the Community Grid Synergy’s EWDs programme.
Chest’s Heartstrings Walk with an online donation • $31,522 towards contributions for ISCOS’ Gift of Hope.
on Crowdtivate in July 2015. Causes supported by • $20,000 towards contributions for the Sing50 Fund co-organised by
Community Chest include providing accommodation
for persons with disabilities and specialised education The Straits Times and The Business Times.
for children with multiple disabilities. StarHub matched • $80,715 to nine VWOs via the Homes by Homes campaign.
the first $10,000 in donations dollar-for-dollar and all • $53,420 to MINDS Towner Gardens School redeemed under StarHub
donations from the public and StarHub were matched
dollar-for-dollar by the Government. Rewards Redemption for Charity Programme.
• $13,120 to Care Corner Counselling Centre redeemed under StarHub
At the annual StarHub Open in July 2015, a fund raising
golf event, TVB artistes Ruco Chan, Sharon Chan, Rewards Redemption for Charity Programme.
Lawrence Ng, Grace Chan and Stephanie Ho turned • $26,760 to WWFS redeemed under StarHub Rewards Redemption
up to tee off with StarHub management and business
partners. Ruco also joined all the golfers to help raise for Charity Programme.
$213,850 in donations from our corporate philanthropy • $10,000 to support the Community Chest Heartstrings Walk.
vehicle, the StarHub Sparks Fund. The money was
donated to the Singapore Association for the Visually Promoting Local Sports Content
Handicapped and Metta Welfare Association.
A three-year Memorandum of Understanding (MOU) signed between
As the nation gathered to celebrate Singapore’s StarHub and the Singapore Sports Council in October 2013 will see an
Golden Jubilee, StarHub and nine voluntary welfare overall increase in local sports content on StarHub’s broadcast platforms
organisations (VWOs) came together in July 2015 to to a wider audience and enhance the sports viewership experience
spread the message of inclusivity through a heartfelt of Singaporeans.
rendition of the National Day favourite Home sung in
Singapore’s four official languages–English, Malay, We will also dedicate a segment of our upcoming daily sports news show
Mandarin and Tamil. StarHub customers donated on SuperSports Arena, a free sports channel, to cover local sports events
$80,715 to these nine VWOs by redeeming their and profile local athletes.
StarHub Rewards Points.
Media Spots for Social Campaigns
Our in-kind donations in the form of TV commercial spots for social
and environmental campaigns amounted to $1.93 million in 2015.
The campaigns included WWF’s Earth Hour 2015, Children Cancer
Foundation’s Hair for Hope 2015, Santa Run for Wishes 2015 and
President’s Challenge.
