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SMART NATION                                                                                                                                  StarHub Ltd Annual Report 2015

Connecting people and places Many different kinds of applications and services
and making better use of data will be developed and more demands will be foisted

                                                                                             upon networks, and we are ready to do our part.

Avaya SmartUC                                    One need not be within the IT industry to          We began to transform                     Overview
                                                 appreciate that businesses are operating            our existing core and
In May, we team up with Avaya, a                 in ever-complex environments where there          access networks to open,
leading provider of customer and team            is an explosion of customers and staff              cloud-based networks
communication solutions, to provide              using a myriad of applications and devices,        using SDN technology.
a comprehensive suite of unified                 anytime, anywhere. The design of our SDN
communications capabilities, SmartUC.            environment was finalised together with our                                                  Strategy
                                                 technology partners Cisco and Huawei. We
Targeted at SMBs but easily scalable to          expect to achieve complete transformation                                                    Performance
support large enterprises of up to 2,500         to SDN in two years.
users, SmartUC is based on the Avaya IP                                                                                                       Governance & Sustainability
Office platform. This solution offers just       Smart Nation
about any manner of communication
channel that is preferred within an office       We have all heard about the Smart
environment: voice, SMS, web chat, video,        Nation initiative that Singapore is trying
email, or fax. IP Office also helps people       to push. At the core, a Smart Nation is
work from anywhere, integrating effortlessly     about connecting people and places and
with mobile devices and video solutions on       making better use of data generated by
multiple systems and platforms.                  the connections. Many different kinds
                                                 of applications and services will be
We bring to the table our Session Initiation     developed, and it is not certain if all will
Protocol Voice, and our close relationship       take off, but what is certain is that more
with the growing base of enterprise              data will be generated, more demands
customers. We believe with SmartUC, we are       will be foisted upon networks, and we
offering a cost-effective way for the business   are ready to do our part. For one, we are
community to operate more efficiently, as        on track to lay our own fibre network
they go about growing their own businesses.      throughout the island, with full redundancy
                                                 by 2020.
SDN Switch
                                                 Ooredoo Myanmar
To better prepare for our expanding business
of serving business customers, we have made      Ties between Singapore and Myanmar
careful plans to deploy an infrastructure that   have always been close but with the
can better support the growth.                   latter opening up further, we are making
                                                 better connections, literally. In April, we
In April, we began to transform our existing     announced a strategic partnership with
core and access networks to open, cloud-         Ooredoo Myanmar, one of the leading telcos
based networks using SDN technology.             in Myanmar. We will collaborate on the
Simply put, SDN is a more flexible way of        provision of international private leased lines,
managing increasingly dynamic IT networks.       as well as managed services, such as IP-VPN,
SDN technology will help us improve our          through each telco’s network. We hope to
ability to deliver bandwidth in a more flexible  leverage each party’s networks as well as
way to our corporate customers.                  reach and expertise in our home markets,
                                                 benefitting both our respective corporate
                                                 customers and consumers.

                                                                                                                                              Financials
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