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SMARTAM TRACKS ‘RETURN PATH DATA’, and can measure real-time StarHub Ltd Annual Report 2015
and time-shift viewing of TV content and advertising spots across

>200StarHub TV Channels

Work Can Wait Broadband Competition Overview

We have the widest array of TV content, Even prior to the Next Gen NBN days, our robust
including TVB dramas, sports coverage HFC infrastructure, attractive subscription plans, and
quality support, helped us become a leader in the
and kids programmes. home broadband market. In 2014, with our unique
ability to use our own HFC network and tap on the
Next Gen NBN, we introduced the Dual Broadband Strategy
packages – which come with both cable broadband
and fibre broadband. This unique-to-market offering Performance
provides customers with additional reliability, full home
Wi-Fi coverage, as well as the ability to segregate
work usage from family usage. The same year, we
also launched our HomeHub four-in-one bundle that
consists of fibre broadband, mobile broadband, fibre
TV and a home phone line.

In 2015, we added a 4G mobile post-paid line to our
popular HomeHub plans. By including the mobile line,
HomeHub Go will only make one of our top-selling
services better.

In 2014, upstart competition, who offered their
services via the Next Gen NBN, dragged our revenue
down with their low-priced plans but the trend
has reversed itself in 2015. With our appealing and
innovative broadband plans, and with the newer
entrants shifting the competition to offering higher
priced plans at higher download speeds, our quarterly
Broadband revenue has seen an uptick trend
beginning 2015.

With SmarTAM, media agencies Governance & Sustainability
can help their clients and advertisers;

make better planning on when to
buy and where to buy, so that they
can generate a much more effective

return on their spending.

Financials