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46 entertainment THE SUPERB HomeHub four-in-one bundle –
& smartLife
HUBBING ENTERTAINMENT PACK fibre broadband, mobile broadband,
IN REVIEW

4-in-1 fibre TV and a home phone line.

6th StarHub TVB Awards

In October, we saw the sixth edition of the StarHub
TVB Awards, where we sprinkle Singapore with star
dust, welcoming 25 of the brightest celebrities from
the iconic Hong Kong TV station. A total of 33 awards
in 17 categories were presented. Two legends, Adam
Cheng and Liza Wang, received the special ‘SG50:
Star of the Stars Awards’ in recognition of strong,
lasting bonds with audiences in Singapore throughout
the past decades.

Fans who were not present at the ceremony at Marina
Bay Sands were still able to catch the full glory in
Cantonese a week later via TVB First on StarHub TV.
The show was also repeated in Mandarin on VV Drama
and E City.

SmarTAM for more effective ads

As Singapore’s leading pay TV operator, we do not
just delight our customer; we want this to be a useful
platform for businesses to get their messages across
too. To help the industry better understand pay TV’s
viewership and reach, we partnered Nielsen, the
leading global name in media research, to launch a
first-in-Singapore way of TV audience management
in September.

StarHub SmarTAM, as this system is called, is possible
because of the two-way interactive set-top boxes that
we have introduced to our pay TV customers. This
system tracks ‘Return Path Data’, and can measure
real-time and time-shift viewing of TV content and
advertising spots across more than 200 StarHub TV
channels.

With this system, media agencies can help their clients
and advertisers make better planning on when to buy
and where to buy, so that they can generate a much
more effective return on their spending.