Page 56 - Annual Report 2014
P. 56

Fixed Network               Overview

     1st                          FASTER                                                                          Strategy
                                  We are doing our part to help Singapore become a
             and ONLY             Smart Nation. In June, we became one of the four                                Performance
            mechanical            collaborators in a project that aims to bring public
       smartwatch hybrid          transport management to a new level with a new                                  Governance
                                  system called FASTER (Fusion AnalyticS for public
StarHub Ltd | Annual Report 2014  Transport Emergency Response).                                                  Financials

                                  For this project, we are providing anonymised location
                                  data of commuters. With a mobile market share of
                                  around one-third, we are able to offer a meaningful
                                  sample size for the study. The location data will then
                                  be used for further pattern analysis, to help transport
                                  operators make better decisions on how to react to
                                  certain traffic conditions.

                                  Crowdtivate
                                  Our StarHub i3 development team has teamed up
                                  with crowd-related consultancy Crowdonomic, to
                                  co-manage Crowdtivate, which is the world’s only
                                  telco-backed, rewards-based crowdfunding platform.
                                  Since launch in July, hundreds of proposals have
                                  been floated by entrepreneurs seeking support to get
                                  their ideas off the ground. Out of which, we have put
                                  forward 15 projects to seek funding and support from
                                  this platform.

                                  These 15 projects are not merely recycled ideas. Five
                                  of the proposals are world-first and two are Asia-first.
                                  They include the world’s first and only mechanical
                                  smartwatch hybrid; there is also the world’s first
                                  compact electricity-free bamboo speaker for any
                                  mobile phone.

                                  Crowdtivate provides mentorship and advice for the
                                  entrepreneurs on how to create appealing campaigns.
                                  We might also offer additional support like business
                                  incubation and helping them reach out to a wider
                                  regional audience. Other forms of support include free
                                  software, start-up funding, and infrastructure.

                                  We are excited that Indosat in Indonesia has launched
                                  the Indonesian version of Crowdtivate in December,
                                  opening up crowdfunding opportunities to the
                                  Indonesian start-up community.

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