Page 51 - Annual Report 2014
P. 51
hubbing in review
StarHub TV Anywhere, helps keep fashionistas up to E City and SuperSports Arena in early-2015. smarter
date with the latest and hottest style and A-list news. With a rich portfolio of international content already technology
HGTV, billed as the first-ever regional channel dedicated available, the aim of this scheme is to create
to the growing home and lifestyle category, brings programming that promotes social values and the Offering broadband
viewers into the most extraordinary homes in Asia. Singaporean identity, celebrate Singapore’s culture and high-speeds of up to
heritage, and enhances racial and religious harmony.
The Singapore version of the popular Taiwanese beauty 1000Mbps
and lifestyle magazine show, ‘Lady First’, returned for We have also produced our first game show ‘Silence!’.
a second season in June. The show entitled ‘Lady First Each episode sees two opposing teams try to beat each
– Singapore’ helped to draw twice as many viewers other in tasks which can be as simple as cracking eggs
than the previous programme in the same time-belt. to more challenging ones like pushing supermarket
The popularity of our local version also had a positive trolleys that are piled high with rattling utensils, quietly.
knock-on effect, boosting viewership of the original
Taiwanese programme. As we move more into local productions, we wanted
to give our local content a more distinct branding. As
For the fifth year, StarHub has brought the glitz of Hong such, we launched the GO LOCAL campaign in June,
Kong entertainment to fans here. At the star-studded which will see all StarHub local programmes including
StarHub TVB Awards 2014 held in October, a total of the nine PSB programmes housed under it.
17 awards were presented – including 13 which were
opened for public voting. The awards presentation was Repackaging Sporting Action more value
also broadcasted ‘live’ to home viewers on StarHub Sports fans need their regular adrenaline fix and
TV’s self-packaged channel, E City. we are helping to keep the action going. Since August, ONEnjoy
we have repackaged our sports channel offerings,
Our partnership with TVB continues long after the red which give sports fans more choices across different Always
carpet has been rolled up for the evening. The line-up sports instead of limiting them to narrowly-defined
of TVB channels carried on StarHub TV include TVBS genres. The Football Channel, Racquet Channel, connectivity with our
Asia, TVB8, TVBJ and TVB First. TVB First which was Golf Channel, SuperSports, SuperSports Plus and
launched in May, is Singapore’s first Subscription Sports HD have been repackaged into four different dual offer on one price
Video-On-Demand Channel. It screens premiering SuperSports channels.
TVB dramas concurrently with Hong Kong. – fibre & cable
By Singapore, For Singapore SuperSports 1 focus on energetic sports such as tennis,
In November 2013, we were the first pay TV operator badminton and extreme sports. Key events carried on
to be awarded funding from the MDA under the Public this channel include Association of Tennis Professional
Service Broadcast Contestable Funds Scheme Tour, Badminton World Federation SuperSeries, French
(PCFS), to produce Public Service Broadcast (PSB) Open and US Open. SuperSports 2 features a line-up
programming. Out of a total of 182 proposals sent in by of contact sports such as that from World Wrestling
the various production houses, nine were selected to be Entertainment and National Basketball Association.
produced. Production started in 2014 and we expect the
first PSB programme to hit our self-packaged channels SuperSports 3 steers clear from the rough and
tumble of SuperSports 2. This channel features ‘more
Dual-band router provides superior
coverage and helps customers
'supersize' their home WiFi easily.
48 many lives of hubbing
