Page 52 - Annual Report 2014
P. 52
Entertainment & SmartLife
Overview
Strategy
1ST Performance
Local operator to
offer high-speed
dual-band routers
Governance
aesthetically pleasing’ matches and games from Dual Broadband solution which integrates the support Financials
Women’s Tennis Association, Ladies Professional of both our cable and fibre broadband networks. We
Golf Association and Fédération Internationale de started with the Dual Broadband 500 and in November,
Natation World Championships. we upped the stakes with Dual Broadband 1000. Both
plans come bundled with 100Mbps cable broadband
SuperSports 4 is catered to the upscale and cultured and either 500Mbps or 1Gbps fibre access.
sports fan, showcasing sports such as golf, sailing
and cue sports. Viewers can catch golf of the highest We believe consumers want a hassle-free, easy
standard on the Professional Golfers’ Association installation and usage experience. Our existing
(PGA) Tour, the European PGA Tour, the Asian Tour and cable points are already in most rooms within a
the Champions Tour; yacht races like The Volvo Ocean typical household, which means, we can offer instant
Race; and cue sports such as the World Cup of Pool and plug and play access. The numerous cable access
World Pool Masters. points also allow our users to extend their home
WiFi easily. This is good news for households with
Our Dual Broadband Advantage multiple concurrent users and large homes. The dual
The Next Gen NBN has made it easier for new entrants networks give customers the advantage of ensuring
to mount challenges to existing players. Dangling lower uninterrupted Internet access in the unlikely event one
prices may draw some subscribers but we believe network goes down.
reliability and consistency are factors that are more
critical when choosing a service provider. To help our customers to ‘supersize’ their home WiFi
and endeavouring to deliver the best experience for
With our existing cable broadband infrastructure, them, we are the first local operator to offer high-speed
we are able to deploy it to support our customers in dual-band routers; which provides superior coverage as
enhancing and extending their wireless experience in well as support for the market’s highest access speeds.
the home. No other service provider is able to leverage We have also launched ‘Wi-Finder’, a useful app for
on both networks like we can. In May, we introduced the our customers to ‘sniff’ around to determine where the
optimal wireless access spot is.
StarHub Ltd | Annual Report 2014 49
