Page 90 - Annual Report 2014
P. 90

The enterprise has the distinction that 100%          Accessibility                                                                   Overview
of the former inmates employed by it have not         Communication is very important, especially in
reverted to crime.                                    this increasingly connected world. In 2014, StarHub         100%                Strategy
                                                      continued to help provide mobile communication
Family Time                                           to those for whom it may be a luxury that is not             of the former
While StarHub’s products and services constantly      easily afforded.                                             inmates
enhance customers’ lifestyles with improved                                                                        employed by
connectivity and convenience, we also believe         StarHub launched 4G4Good, a first-in-Singapore               Agape Connecting
that the most important gift of all is Family.        charitable drive for StarHub Mobile post-paid                People Pte Ltd.
                                                      customers to pledge their unused SMS, talktime and           have not reverted
40 StarHubbers and 68 of their family members         mobile data to provide these telecommunication               to crime.
teamed up with 23 less privileged families from       services for free to the less privileged in the community.
EMCC for a morning of fun at the Children’s           A total of 7,370 pledges were received, allowing 500                            Performance
Playground at Gardens by the Bay. The games           less privileged beneficiaries to each enjoy 500 SMS,
they played, and StarHub’s $20,000 donation to        120 minutes of talktime and 1.5GB every month for a
EMCC, demonstrated StarHub’s commitment to            year from 4Q14. The beneficiaries came from AWWA,
quality family time.                                  Cerebral Palsy Alliance Singapore (CPAS), Singapore
                                                      Association for the Visually Handicapped (SAVH),
StarHub employees contributed hundreds of dollars     ISCOS and SPD.
worth of groceries—consisting of milk, rice, cereal,
canned food and various other daily necessities—      StarHub committed to a year-long contribution to                                Governance
to Student Advisory Centre’s Food for Families        ISCOS’ Gift of Hope package, an initial relief package
programme, to feed low-income families.               given to recently released ex-offenders to help them
                                                      get back on their feet in the immediate days after their
                                                      release. StarHub’s contribution includes a free pre-paid
                                                      SIM card and two free top-up cards, as well as a new
                                                      sling bag for the Gift of Hope items.

                                                                                                                                      Financials

 03                                                   01. Central Singapore District
                                                      Mayor Sam Tan (left) accepting
 04                                                   the title sponsorship cheque
StarHub Ltd | Annual Report 2014                      from StarHub SVP of HR
                                                      Chan Hoi San (right).

                                                      02. Shavees at StarHub's satellite
                                                      Hair for Hope event.

                                                      03. Food bins for the donation of
                                                      food items for the less privileged.

                                                      04. StarHub CMO Jeannie Ong
                                                      (left) and ISCOS ED Patrick Ng
                                                      (right) presenting the Gift of Hope
                                                      to former offender Yong Ah Seng.

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