Page 91 - Annual Report 2014
P. 91

sustainability report 2014

Building with Our Community

StarHub’s Golden Gurus—eight tech-savvy senior          also offered SmartBuddy, our mobile plan specially       $1,171,300
citizens aged between 58 and 77 who act as              packaged with more talk time, SMS and data for the       worth of
information technology (IT) champions for their peers—  visually and hearing impaired, to PWDs.
have been actively sharing their IT knowledge with                                                               TVC
other seniors. They do this via public sessions and     Outreach
workshops, blogs, a dedicated Facebook application      37 StarHubbers and their family members joined           spots donated to
within StarHub’s Facebook page and a dedicated page     more than 8,500 walkers in the 4km Community             Children's Cancer
in the StarHub Community on StarHub’s website at        Chest Heartstrings Walk 2014 around Marina Bay to        Foundation, WWF
www.starhub.com                                         raise funds for the needy. StarHub was a Diamond         and Make-A-Wish
                                                        Partner, with a $300,000 donation to programmes          Foundation.
Our Active Stars scheme offers 25% extra credits on     run by Counselling & Care Centre, SOS and Family
pre-paid cards for senior citizens aged 55 years and    Service Centres.
above. The scheme also offers discounted mobile
plans, designated handsets at zero cost and special     58 StarHubbers visited children at Sunbeam Place,
discounts on select TV channels. Our Active Plus        a home for children and young persons aged 2 to 18
programme allows senior citizens to enjoy a host of     years who are in need of safety and protection. The
benefits and discounts at partner outlets.              StarHub employees engaged them in games, food and
                                                        handicraft activities, as well as painted a cheery wall
MySmartEye, our award-winning app which allows          mural with them.
a worldwide community of micro-volunteers to lend
the gift of sight to the visually impaired, continues   Engaging Others
to benefit hundreds of users worldwide. In 2014, we     StarHub’s third consecutive Hair for Hope satellite
                                                        event saw a new high of 101 shavees—including

01. StarHub volunteers from                             01
CMO Group with the new wall
mural for Sunbeam Place.

02. StarHub volunteer and
Nurture children at the
Nurturing Science Stars
Journey.

03. Families from StarHub
and EMCC teamed up to play
games at Gardens by the
Bay's Children's Playground.

 02 03

88 many lives of hubbing
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