Page 92 - Annual Report 2014
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employees, subsidiary staff, media, business partners Beneficiaries of StarHub’s Community Overview
and customers—shave their heads to raise over Outreach Programmes in 2014
$120,000 for children with cancer and their families. Strategy
• $300,000 for the Community Chest Heartstrings
Funds were raised by partners and employees alike Walk 2014 as a Diamond Partner. Performance
at the annual StarHub Open for SAVH and Metta. The
services of visually impaired masseurs and trophies • $320,355 to Metta Arts and Singapore Governance
handmade by Metta students were also employed and Association of the Visually Handicapped, raised
purchased to support the livelihood of the beneficiaries. at the StarHub Annual Golf Open. Financials
Altogether, $320,355 was donated to Metta and SAVH.
• $240,000 as the Title Sponsor of Central
For Christmas 2014, StarHub offered business partners, Singapore Community Development Council's
corporate customers and friends from the media the Nurture Programme for children from less
opportunity to decline their usual Christmas hamper privileged families.
in exchange for tickets to Junior Claus, a Singapore
Repertory Theatre production, for children from the • $160,500 to the Dyslexia Association of Singapore.
Nurture Programme and their families. The declinations
received allowed 240 children and their family members • $90,000 for Hair for Hope project to the Children’s
to spend some quality time together. Cancer Foundation.
StarHub customers can use their Rewards points • $28,440 to Eagles Mediation & Counselling Centre.
to redeem tax-deductible donations to selected
beneficiaries under the StarHub Rewards Redemption • $24,410 towards contributions for ISCOS’ Gift
for Charity Programme. In 2014, $71,600 in donations of Hope.
to Minds Towner Gardens School was redeemed.
$10,505 in donations was redeemed for Care Corner • $17,000 to Samaritans of Singapore, Deaf Sports
Counselling Centre, which was added to the redemption Association (Singapore) and Focus on the Family
catalogue in August 2014. raised through celebrity episodes of StarHub-
produced reality game show Silence!
Other In-Kind Support
We continued to make in-kind donations in support • $10,000 to Society for Physically Disabled. In
of social and environmental causes in 2014. These 2013, we had committed $200,000 over two
included $325,500 worth of television commercial years toward their IAC Certificate in Office Skills
spots for Children Cancer Foundation’s Hair for Hope Programme for the organisation.
initiative, $483,000 worth of TVC spots for WWF’s Earth
Hour campaign and $362,800 worth of TVC spots to • $10,000 to Sunshine Welfare Action Mission.
support Make-A-Wish Foundation’s Santa Run.
• $71,600 to Minds Towner Gardens School
redeemed under StarHub Rewards Redemption
for Charity Programme.
• $10,505 to Care Corner Counselling Centre under
the StarHub Rewards Redemption for Charity
Programme.
Making our telecom services accessible to and
affordable for the less privileged sections of
the community remains a key focus area of our
community efforts.
StarHub Ltd | Annual Report 2014 89
