Page 88 - Annual Report 2014
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A strong and resilient society is important for our StarHub Community Outreach 2014 Overview
sustained business growth. We are committed to StarHub, StarHubbers, customers and partners
contributing to the development of communities with joined hands to continue another year of giving joy Starhub Strategy
a focus on empowering the less privileged. Active to the less privileged. Some of the initiatives during donated
participation of our employees and customers is the year are mentioned below.
an important feature of our community initiatives. $10,000
Sparkler’s Initiative
Making our telecom services accessible to and The Sparkler’s Initiative encourages and supports to SPD, supporting
affordable for the less privileged sections of the the social outreach efforts of StarHub employees and the first two
community remains a key focus area of our customers. Approved social outreach activities by StarHub customers
community efforts. StarHub customers get dollar-for-dollar matching up to to reach out with a
$10,000 from the StarHub Sparks Fund for donations Sparkler’s Initiative.
Passionate employee volunteerism is one of the to the customers’ selected beneficiary. StarHub
strengths of our community initiatives. Their donated $10,000 to Society for the Physically Performance
involvement in a number of projects not only makes Disabled (SPD), supporting Ashokan Ashik and
a difference to the beneficiaries, but also promotes Ashok Kumar, the first two StarHub customers to
teamwork, bonding and job satisfaction. reach out with a Sparkler’s Initiative.
Community Investment The Sparkler’s Initiative also saw StarHub staff Governance
Our donations and other community investments raise funds and reach out to the less privileged
in 2014 amounted to $1.4 million. through individual teams and the Annual Dinner &
Dance. Beneficiaries included SWAMI, Sunbeam Place
The StarHub Sparks Fund remains one of the prime and Eagles Mediation & Counselling Centre (EMCC).
vehicles for our community initiatives. The Fund,
since inception in 2000, receives 1% of revenue earned Donations from the StarHub Sparks Fund also Financials
from all IDD 008 and IDD 018 calls. Including StarHub matched donations for celebrity episodes of Silence!,
employee donations, $11.8m has been disbursed a StarHub-produced reality game show. The donations
to various charitable projects and efforts as of went to Deaf Sports Association (Singapore), Focus
31 December 2014. on the Family and Samaritans of Singapore (SOS).
01. StarHub volunteers
and DAS children played
Maths games together.
02. A StarHubber showed
a MINDS student how to
use a smartphone.
01 02
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