Page 44 - Annual Report 2014
P. 44
hubbing in review Overview
Mobility
In 2014, we brought in new Largest 4G roaming footprint Strategy
partners, and strengthened Having gotten used to blazing 4G data speeds in
relationship with existing ones. Singapore, customers would presumably want the Performance
same experience when they travel. To this end, we have
The competitive dynamics of the mobile market increased the number of 4G data roaming destinations Governance
changes constantly and we are staying ahead. As to over 30 partner networks in over 25 countries. They
a service provider, we play a central role in building include popular destinations like Australia, China, Hong
close relationships with mobile users on the one hand, Kong, South Korea, Taiwan, Thailand, UK and USA.
and technology partners on the other. We are quick to
recognise new preferences of mobile users and update While we expand our roaming footprint, we have
our offerings accordingly, in terms of both devices and certainly not neglected our network quality within
services. We are also receptive to new possibilities Singapore. We performed well in IDA’s quarterly 3G
offered by our network technology partners. And, if other Quality of Service audits. We rate especially well for
third party applications or service partners have a good nationwide outdoor and in-building coverage, as well as
idea benefitting our subscribers, we are in it too. call success rates.
New 4G Plans Liquid Applications Financials
In September, we introduced new 4G plans. These new As our technology partners try to bring better solutions to
plans are designed for customers who want to enjoy 4G the market, we are ready to work hand-in-hand with them
data connectivity of up to 300Mbps and high-quality to bring ever richer experience to our subscribers. Liquid
4G voice calls on a new breed of faster, more advanced Applications, by Nokia Networks, is an industry-first
4G smartphones. We have been investing in network mobile network technology that promises to deliver richer
upgrades to continually ensure that we offer customers personalised, location-based experience, among others.
excellent service experience in urban Singapore. In
2014, we upped our total number of 4G base stations by Instead of having the base stations reaching into
a whopping 70%! the backend infrastructure to access data, Liquid
Mobile 39% Total Revenue 1.28M $1.25B 65,200 post-paid
customers were
Tiered Non- 2011^ $1,227m +5.4% +0.3% added with 61% of
plans Tiered 2012^ $1,234m the post-paid base
mix 2013^ $1,243m More Post-paid Mobile Revenue on tiered data
^ Restated 61% 2014^ $1,248m Customers YoY YoY mobile plans.
Tiered
StarHub Ltd | Annual Report 2014 41
