Page 45 - Annual Report 2014
P. 45
hubbing in review
Consumers’ preferences for different
smartphone handsets shift rapidly, and
we are ready to meet their latest needs.
Significant Started selling 06/June 09/September Introduced Started selling the much-
Achievements handsets from new awaited iPhone 6 and iPhone
FY2014 Xiaomi – arguably Stepped up Established largest 4G plans 6 Plus and became the first
the fastest growing preparations to 4G roaming footprint, local operator to offer 4G
02/February smartphone maker introduce RCS – now with over 30 voice on these devices
in the world a next generation partner networks in
Introduced messaging service over 25 countries
exclusive LINE plan
for mobile pre-paid
users
Applications brings applications, content, popular According to GSMA, by end of 2015, 87 operators lte-advanced
Internet sites or enterprise solutions right to the across 26 countries will launch RCS. network
base stations. And from there, stored, processed offers up to
and delivered directly and rapidly onto the users’ 2-in-1
smartphones for a better quality mobile experience. In October, we became the first mobile operator in 300Mbps
Southeast Asia to offer our post-paid subscribers the
When the BNP Baribas WTA Finals Singapore was held ability to have an additional mobile number via the connection speeds
in October, we conducted a trial of Liquid Applications ’2-in-1 LINE‘ app instead of adding another SIM card.
within the Indoor Stadium. Under the ’Video more
Orchestration’ application – part of what is possible on By downloading this app, our mobile subscribers can value
Liquid Applications - four ‘live’ video feeds of the Rising make calls or send SMS using their secondary mobile
Stars Finals were delivered concurrently to spectators number, which will be displayed on the recipient’s caller New 4G
on mobile devices, giving them different perspectives ID. The primary line, meanwhile, remains active in the
of the action played out in the court. Spectators were background with data access, incoming calls and SMS basic plan comes
able to zoom in on the action by selecting any preferred working as per normal. bundled with more
camera angle at any time. We are carrying out further data allowance
tests of the full suite of functions possible under Liquid Stay on LINE
Applications. LINE, a global mobile messaging and social platform,
has been gaining rapid popularity. Since its launch in
Rich Communication Services (RCS) March 2011, there are now more than 340 million users
We have also been conducting extensive trials of RCS. using this platform. Instead of merely messaging one
The RCS is a next generation messaging service backed another, LINE users can receive updates from their idols,
by global industry body GSM Association (GSMA), favourite brands or play LINE games. They are also
which uses a common IP communication standard for merrily sending stickers and emoticons, choosing from
interoperability. a rich database of more than 10,000 different designs.
The all-in-one app will give mobile users the ability to Our pre-paid subscribers using LINE might be worried
text, make calls and share digital files, without the need about using up too much data with all these activities.
to download different instant messaging apps or to To address this concern, we introduced an exclusive plan
create multiple accounts. This will give our subscribers featuring unlimited use of LINE for a fixed monthly fee.
an additional, hassle-free mode of communication.
As part of our ongoing test of RCS, we have This exclusive deal with LINE gives us cross
successfully interconnected with China Mobile, the engagement opportunities too. For example, our
world’s largest mobile operator by subscriber number. subscribers were able to enjoy free access to LINE’s
42 many lives of hubbing
