Page 46 - Annual Report 2014
P. 46
Mobility
1ST Overview
Operator in SEA to
provide VoLTE calls
on new iPhones
Strategy
10/October Conducted Liquid Performance
Application trials with
Introduced ‘2-in-1 LINE’ Nokia Networks for
app to give post-paid richer mobile data user
subscribers an additional experience
mobile number on a single
smartphone
original Chinese New Year stickers before they were and the first in Singapore to enjoy the full benefits of an Governance
officially released. We have also set up our own official unmatched HD 4G voice and data experience.
StarHub LINE account, which gives us another social Financials
media platform to keep our users updated on the latest Bookmate
products, services and promotions. We know reading remains an essential activity
for many people. In December, we announced an
Red hot low-cost smartphones exclusive partnership with Bookmate to introduce
Consumers’ preferences for different smartphone a subscription-based ebook streaming service.
handsets shift rapidly, and we are ready to meet their Many consumers are already used to subscription-
latest preferences. Since February, we have been based models when it comes to listening to music
offering the popular Redmi smartphone from Xiaomi, a or watching videos. We believe the ebook streaming
company barely four years old but already jostling for service appeals to them too.
the top three in market share, worldwide.
Our subscribers now have access to a library of up
We see Xiaomi’s offerings especially useful to attract to half a million books from 600 different publishers,
mobile subscribers who are still not using smartphones, including major names like HarperCollins, Head of Zeus,
to come on board the exciting world of mobile internet. Profile Books and Serpent’s Tail. Various subscription
plans are available.
Latest Apple devices Bookmate incorporates not only a subscription
Even as we partner with up and coming equipment platform. It also introduces a social element into
makers, we do maintain tight working relationship with reading – adding a new dimension into what has very
existing partners. In October, we began to sell Apple’s much been a solo activity. The app can let users see
newest tablets – iPad Air 2 with Wi-Fi + Cellular and what are their friends reading, and which titles are
iPad mini 3 with Wi-Fi + Cellular. gaining in popularity.
However, the Apple highlight of the year happened in Bookmate currently has over 1.5 million monthly active
September, as we began selling the highly-anticipated users worldwide. The partnership with StarHub marks
iPhone 6 and iPhone 6 Plus. Besides bigger screen Bookmate’s foray into Asia-Pacific.
sizes and running on the new iOS 8, the new iPhones
can make full use of our 4G LTE-Advanced network.
We are the first mobile operator in Southeast Asia to
provide VoLTE services on these new iPhones. This
means our customers were among the first in the world
StarHub Ltd | Annual Report 2014 43
