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                                                                                                                                StarHub Ltd Annual Report 2015

  Our customers also have      Our mission is to nurture StarHub as a             inappropriate contents. Customers can         Overview
the options to use a range of  trusted brand through innovation, integrity        use StarHub SafeSurf Online, an Internet
 tools including the channel   and customer service excellence.                   content filtering service for all computers
                                                                                  connected to a home network to block out
    locking feature, parent    Millions of businesses, homes and individuals      undesirable websites.
   advisory messages and       rely on connectivity and entertainment
   content ratings to make     provided by our mobile, broadband and TV           Content Values
  informed choices about       services. Meeting their expectations, including
 viewing content carried on    on service reliability, is our top priority.       The Voluntary Code for Self-regulation of
our mobile or TV platforms.                                                       Mobile Content in Singapore that we jointly
                               Our other important priorities include             developed with the other two telecom
                               transparency in tariffs, customer satisfaction,    companies continues to guide our content      Strategy
                               privacy protection, making telecom services        policies. Our policies prohibit content that
                               available to all sections of society, responsible  is objectionable on the grounds of public     Performance
                               content and supply chain sustainability.           interest, public morality, public security,
                                                                                  national harmony, or that is illegal under    Governance & Sustainability
                               Mobile Accessibility                               Singapore laws.
                                                                                                                                Financials
                               Over the years, we have consistently               Our customers also have the options to use a
                               maintained and achieved quality and                range of tools including the channel locking
                               reliability of service above 99.9%.                feature, parent advisory messages and
                                                                                  content ratings to make informed choices
                               Our telecom services are accessible to all         about viewing content carried on our mobile
                               sections of society including residents and        or TV platforms.
                               visitors in accordance with the registration
                               criteria set by the regulatory agencies.           StarHub promotes content in all national
                                                                                  languages. We support art, culture and
                               Our approach to human rights relating to           education by promoting TV programmes
                               the access and use of telecommunication            for schools, educational TV shows, news
                               products and services is in line with the          and information programmes; arts and
                               policies issued by the regulators, the             cultural programmes; and drama and sports
                               Infocomm Development Authority (IDA) and           programmes.
                               Media Development Authority (MDA).
                                                                                  In 2015, StarHub secured the second round
                               Cable TV Disruption                                of funding from the MDA under its PSB
                                                                                  Contestable Funds Scheme. The funding will
                               In May 2015, StarHub Cable Vision was              help StarHub to commission over 80 hours
                               fined $50,000 by the MDA for a cable TV            of original local productions.
                               disruption on 28 September 2013. The
                               disruption was caused by a power trip at           All contents produced under the Scheme
                               our cable TV head-end. We have since put           will incorporate PSB values, such as the
                               in place contingency measures.                     celebration of Singapore’s culture and
                                                                                  heritage, enhancement of racial and
                               Content Responsibility                             religious harmony, and the promotion of the
                                                                                  Singapore identity.
                               We have taken strict measures to protect
                               children from harmful online content. For          Emergency Preparedness
                               example, our SafeSurf service feature
                               automatically blocks out harmful websites          We recognise the importance of providing,
                               and content on both mobile devices and             maintaining and swiftly recovering our
                               home PC. StarHub SafeSurf on Mobile is             info-communications services in the
                               a network-based mobile Internet content            event of an emergency, disaster or crisis
                               filtering service which allows children            situation. StarHub is certified to the
                               the freedom to use their mobile devices            ISO 22301:2013 standard for Business
                               to access content and information while            Continuity Management (BCM).
                               protecting them from undesirable and
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