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SENIOR
MANAGEMENT’S
PROFILE
Management and related Merger & left the company to set up an IT software Diana was instrumental in integrating the
Acquisition matters. Previously, he company before joining StarHub. two customer service teams and systems
was Lenovo’s VP of Marketing and into one following the merger of StarHub
Communications for Emerging Markets Pak Lum holds a Bachelor of Electrical/ and SCV in 2002. Today, the single
Group, and was responsible for the Electronic Engineering from the National virtual call centre provides enhanced
strategy and execution of marketing and University of Singapore and a Master customer experience and convenience
communications in the ASEAN, China, in Business Administration from the through a single hotline number and
Eastern Europe, Hong Kong, India, Korea, University of California, Los Angeles. common technology. To ensure a high
Latin America, Middle East, Russia and level of service to customers, she also
Taiwan markets. John Tan initiated several key projects in the area of
process efficiencies, staff motivation and
Howie is currently the President of CIO customer experience in StarHub.
Singapore Computer Society’s Executive John is responsible for charting the
Council, and is also on the management strategic directions and providing Prior to her role in heading the Customer
board for NUS Institute of System Science leadership in the development and Service team, Diana was the Senior
as well as the advisory committee for deployment of information systems. He Manager of Human Resource in SCV.
Nanyang Polytechnic School of IT and leads the Information Services division
Anderson Junior College. and oversees operations in planning Diana has a Graduate Diploma in Financial
and management, system architecture Management from Singapore Institute
Howie holds a Bachelor of Business design and governance, development of Management and is a Customer
Administration from the National and implementation, support and Operations Performance Centre (COPC)
University of Singapore, majoring maintenance of IT infrastructure, Certified Six Sigma High Performance
in Promotional Management and applications and services, to deliver Management Techniques Specialist.
Consumer Behaviour. efficient business support for StarHub.
Mock Pak Lum John has over 25 years in the IT industry Veronica Lai
and education sector. He was recognised
CTO for his excellent contributions and was General Counsel & Company Secretary
Pak Lum oversees the Network awarded The Public Administration Medal Veronica advises the StarHub Group on all
Engineering, SmartHub and i3 divisions (Silver) in 2007 National Day Awards. In legal aspects of operations, strategy and
at StarHub. He is responsible for 2012, John became a Fellow Member compliance matters. She also supports
establishing the company’s technical of the Singapore Computer Society, an the Board Chairman and Directors on
vision and leading all aspects of esteemed title bestowed in recognition of corporate secretarial matters.
technology development. He also his contributions to IT and the Society.
looks into the strategy for technology During her career with StarHub, she
platforms and external partnerships, as John holds a Master Degree in Business oversaw the legal aspects of the merger
well as initiatives for innovations. Administration from the National of StarHub and SCV, StarHub’s successful
University of Singapore, a Master Degree IPO and the establishment of StarHub’s $1
Pak Lum started his career in Hewlett in Computing Science and a Bachelor billion MTN Programme.
Packard. He later joined Pico Art Degree of Engineering (Hons) from the
International. With the advent of University of Newcastle Upon Tyne. Under her leadership, the StarHub
multimedia technology, he set up Legal team was recognised with various
a joint venture company with Pico – Diana Lee awards, including the Best Deal for
GT Communications, to offer computer Singapore for their role in the StarHub
animation and interactive kiosks services. SVP, Customer Service Experience IPO by Asia Legal Business. Veronica
Diana heads the Customer Service received the 2007 AsiaLaw Singapore
After that, Pak Lum moved on to team at StarHub and is responsible for In-house Counsel Award by Asia Law and
head 1-Net Singapore. One of his key customer sales and service activities at Practice, and was named by ALB as one
achievements was the winning of a $92 all touch points. Under her leadership, of the Top 25 in-house counsels in Asia
million contract to host the Singapore StarHub’s customer service practices and in 2010. In 2013, the StarHub team won
Government Data Centre. He was also standards have won wide recognition at the International Law Office’s prestigious
appointed the CEO of the technology the Annual Call Centre Awards by the Call Global Counsel Award 2013 and Asia
arm of MediaCorp in 2002. In 2010, he Centre Council of Singapore. Pacific Counsel Award 2013, for their
work in regulatory support.