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34

   SENIOR
   MANAGEMENT’S
   PROFILE

Management and related Merger &             left the company to set up an IT software  Diana was instrumental in integrating the
Acquisition matters. Previously, he         company before joining StarHub.            two customer service teams and systems
was Lenovo’s VP of Marketing and                                                       into one following the merger of StarHub
Communications for Emerging Markets         Pak Lum holds a Bachelor of Electrical/    and SCV in 2002. Today, the single
Group, and was responsible for the          Electronic Engineering from the National   virtual call centre provides enhanced
strategy and execution of marketing and     University of Singapore and a Master       customer experience and convenience
communications in the ASEAN, China,         in Business Administration from the        through a single hotline number and
Eastern Europe, Hong Kong, India, Korea,    University of California, Los Angeles.     common technology. To ensure a high
Latin America, Middle East, Russia and                                                 level of service to customers, she also
Taiwan markets.                             John Tan                                   initiated several key projects in the area of
                                                                                       process efficiencies, staff motivation and
Howie is currently the President of         CIO                                        customer experience in StarHub.
Singapore Computer Society’s Executive      John is responsible for charting the
Council, and is also on the management      strategic directions and providing         Prior to her role in heading the Customer
board for NUS Institute of System Science   leadership in the development and          Service team, Diana was the Senior
as well as the advisory committee for       deployment of information systems. He      Manager of Human Resource in SCV.
Nanyang Polytechnic School of IT and        leads the Information Services division
Anderson Junior College.                    and oversees operations in planning        Diana has a Graduate Diploma in Financial
                                            and management, system architecture        Management from Singapore Institute
Howie holds a Bachelor of Business          design and governance, development         of Management and is a Customer
Administration from the National            and implementation, support and            Operations Performance Centre (COPC)
University of Singapore, majoring           maintenance of IT infrastructure,          Certified Six Sigma High Performance
in Promotional Management and               applications and services, to deliver      Management Techniques Specialist.
Consumer Behaviour.                         efficient business support for StarHub.

Mock Pak Lum                                John has over 25 years in the IT industry  Veronica Lai
                                            and education sector. He was recognised
CTO                                         for his excellent contributions and was    General Counsel & Company Secretary
Pak Lum oversees the Network                awarded The Public Administration Medal    Veronica advises the StarHub Group on all
Engineering, SmartHub and i3 divisions      (Silver) in 2007 National Day Awards. In   legal aspects of operations, strategy and
at StarHub. He is responsible for           2012, John became a Fellow Member          compliance matters. She also supports
establishing the company’s technical        of the Singapore Computer Society, an      the Board Chairman and Directors on
vision and leading all aspects of           esteemed title bestowed in recognition of  corporate secretarial matters.
technology development. He also             his contributions to IT and the Society.
looks into the strategy for technology                                                 During her career with StarHub, she
platforms and external partnerships, as     John holds a Master Degree in Business     oversaw the legal aspects of the merger
well as initiatives for innovations.        Administration from the National           of StarHub and SCV, StarHub’s successful
                                            University of Singapore, a Master Degree   IPO and the establishment of StarHub’s $1
Pak Lum started his career in Hewlett       in Computing Science and a Bachelor        billion MTN Programme.
Packard. He later joined Pico Art           Degree of Engineering (Hons) from the
International. With the advent of           University of Newcastle Upon Tyne.         Under her leadership, the StarHub
multimedia technology, he set up                                                       Legal team was recognised with various
a joint venture company with Pico –         Diana Lee                                  awards, including the Best Deal for
GT Communications, to offer computer                                                   Singapore for their role in the StarHub
animation and interactive kiosks services.  SVP, Customer Service Experience           IPO by Asia Legal Business. Veronica
                                            Diana heads the Customer Service           received the 2007 AsiaLaw Singapore
After that, Pak Lum moved on to             team at StarHub and is responsible for     In-house Counsel Award by Asia Law and
head 1-Net Singapore. One of his key        customer sales and service activities at   Practice, and was named by ALB as one
achievements was the winning of a $92       all touch points. Under her leadership,    of the Top 25 in-house counsels in Asia
million contract to host the Singapore      StarHub’s customer service practices and   in 2010. In 2013, the StarHub team won
Government Data Centre. He was also         standards have won wide recognition at     the International Law Office’s prestigious
appointed the CEO of the technology         the Annual Call Centre Awards by the Call  Global Counsel Award 2013 and Asia
arm of MediaCorp in 2002. In 2010, he       Centre Council of Singapore.               Pacific Counsel Award 2013, for their
                                                                                       work in regulatory support.
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