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INDUSTRY
TRENDS

Our environment fosters new technologies and new technologies shape
consumers’ behavioural patterns. Nowhere else is this more so than in

the info-comm industry. We see changes happening in all our three lines
of business – mobile, TV and broadband. As we move faster, we face
challenges, but we also see greater opportunities.

01 02 03

Mobile Data All The Way Smart Way to Go Smart Homes

Globally, we have seen the Changes keep us on our toes; We use our smartphones extensively but end of the
decline in voice usage, changes keep us excited; changes day, this device is but a complement to what we can do
substituted by OTT apps. open up new possibilities. And one at home. The nation’s foundation has to be hundreds
Consumers prefer to instagram, huge change many cities around of thousands of homes – the lynchpins of our lives, the
message, tweet and whatsapp the world now want is to become place where we return to the warmth of our families. We
rather than talk on the phone. Smart Cities. believe a Smart Nation starts from having Smart Homes.
Also, content viewing is no longer
confined to one spot. Consumers For Singapore, we have gone We are already working with many other industry
view content anytime, anywhere beyond expressing aspirations; partners to deliver a growing range of services to
and with any device. we have stated a bolder aim: we what we envision to be a Smart Home. Leveraging
want to become a Smart Nation. on the IOT trend, our consumers can expect Smart
With these changes in Administered directly under the Home solutions to help deliver more convenience and
behaviour, we also see Prime Minister’s Office, the Smart intelligence to their home and living.
consumers looking to augment Nation Programme Office has been
their data needs with tiered set up to drive this whole-of-nation For example, intelligent security devices and
mobile data plans and Wi-Fi. effort, to harness ICT, networks monitoring systems can help keep our loved ones safe.
The smartphone has become and data to support better living, Easy to use and reliable tele-health systems give us a
a nexus of our time awake. We stronger communities and create peace of mind that our elderly at home are taking their
play with it; work on it and shop more opportunities. medication regularly.
using it. In fact, searching for
product information, business The key pieces of this massive We know that ‘cord cutting’ is happening around the
details or product reviews undertaking are already on the world, especially in the USA. Customers, perhaps,
are the top ways customers move – and we are one of them. will find some OTT provider’s content appealing but
are currently using their As a leading fully-integrated they will likely complement it with what we have. We
smartphone; fuelling the way for info-comm service provider of offer a strong line-up of US-centric content as well
mobile commerce growth. Singapore, we see ourselves as a wide portfolio of multi-cultural Asian and local
playing a long-term, indispensable programming.
In 2016, we may see the entry role providing connectivity and
of a fourth mobile operator the applications that a Smart Besides constantly curating a strong portfolio of content,
in Singapore, increasing Nation needs. We have four key we also find smarter ways to deliver content the way
competition. However, we are parts whose tight integration will consumers want in their Smart Homes. A greater variety
witnessing a different view help support the Smart Nation of media content, on platforms like our Fibre TV or
elsewhere. European telcos have push – fixed and mobile networks, StarHub Go, provides more entertainment options for
argued that consolidation is SmartHub (data analytics lab) and the family, anytime, anywhere.
essential to the industry, enabling i3 (innovation hub) divisions.
them to invest in the technology
and infrastructure required.