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StarHub Ltd Annual Report 2015
Overview
04 05 06 Strategy
Multi-function STT MediaHub Smart Use of SmartHub HetNet Performance
Singapore has fostered conditions for In addition, the STT MediaHub will be A Smart Nation is living, breathing Governance & Sustainability
a vibrant start-up community. Many of where we will locate SmartHub and i3. and constantly on the move.
them are located within the one-north Providing the fastest bandwidth and being To strengthen Singapore’s
area, where the most exciting names the most reliable may not be enough in this connectivity infrastructure, the
and the most passionate advocates increasingly competitive industry. We are regulator is exploring the concept
in science, technology and media adding new and relevant capabilities like the of a HetNet. Its role is to provide
are congregated. one-north is also intelligence in the analytical functions that an improved user experience
where our STT MediaHub is located. we can offer to our customers. through seamless switching
This makes it easy for us to choose between different types of wireless
and partner with start-ups with the With our SmartHub providing marketing networks such as cellular and Wi-Fi
next great idea and we look forward to analytics, we can help corporate customers networks, and the use of small
exchanging views with them. generate better returns for less. Through cells to complement macro cells in
anonymised data collected via our networks, increasing network capacity.
The ideas will not be limited for use we can help turn such data into insights into
within Smart Homes. The consumers smarter decision-making. We are currently participating in
are for now, the bigger portion of the government’s HetNet trials
our business. Going forward, we see As more companies turn to cloud-based in the Jurong Lake District. It is a
a bigger addressable market from services and applications to run their business, given that down the road, access
the enterprise and SMB markets. For the complexity of networks and the supporting speeds will accelerate, and that
many of them, they are not the ones IT infrastructure can be substantial. We have bandwidth requirements will
enjoying benefits of a Smart Nation; joined the shift towards using SDN. The surge, particularly as the Smart
they are the ones actively driving and transformation will happen over two years Nation vision takes shape. We see
creating new possibilities for other and this will provide faster time-to-market for HetNet deployments as a sensible
businesses and consumers. new enterprise offerings resulting from a more way to anchor ourselves a role
flexible and easily managed network. within the ecosystem.
The STT MediaHub will add capabilities
in many different areas for all our We expect significant benefits from having the Financials
customers. Besides being a key flexibility and ease running not only our own
facility for our telecommunications networks, but also the potpourri of networking
and media assets, it will also be the requirements that our growing pool of business
latest inclusion to our portfolio of customers will inevitably have. The complexity
data centres. Combined with our will be even more so, but we are confident we
networking infrastructure, which is can deal with more ease.
also being expanded, we are in a very
good position to offer wide-ranging
ICT services to the most demanding
enterprise customers and support
them in their business needs.
