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mobility StarHub Ltd Annual Report 2015

Singapore’s mobile penetration rate remains high and the popularity Overview
of smart devices continues to drive mobile data usage upwards. In 2015,
we introduced enhanced SIM Only plans in response to changing
consumers’ preferences and continued to enhance our network to
support the increase in mobile data consumption.

The enhancements have paid off can choose between a data-heavy and more Strategy
handsomely. According to an independent talk-time mobile plan.
study by OpenSignal for their ‘The State of
LTE’ September report, we were ranked as App Space
having the world’s fastest LTE network.
We continue to work hand-in-hand with
You probably would have heard of the major handset vendors to bring in the latest
spectrum auction in 2016 and the possibility smartphones and give consumers what they
of a fourth operator joining this market. want. Having the most powerful smartphone
We are prepared for that. By drawing our is not the complete mobile experience. We
Hubbing offerings in more attractive and need to have the most useful apps as well.
tighter bundles, we increase our ability to Besides our core mobile services, StarHub,
ward off competition. Most importantly, our via our i3 division, has been engaging young
customers enjoy better value and we remain entrepreneurs to find the most interesting
their preferred mobile service provider. apps in development, as a means to help
boost the start-up community.

In the bigger scheme, what matters is In February, we announced regional winners Performance
how we can make our different business of the inaugural Southeast Asia Pacific
segments help one another grow, and our Mobile App Challenge, which we organised Governance & Sustainability
core Hubbing strategy remains very much in collaboration with industry players.
in play. Hundreds of teams took part; they were
whittled down to 26 regional finalists, and
HomeHub Go out of which three finally came up tops.

In July, we introduced HomeHub Go, They include Taiwan’s Claco Music, which
which adds 4G mobile post-paid to the is a music training app that allows students
popular HomeHub four-in-one bundle that to practise their instruments with the help
already consists of fibre broadband, mobile of backing music accompaniment. Also
broadband, fibre TV and a home fixed line. from Taiwan, Erdo is a music player app
By including the mobile line, one of our that first measures the quality of the user’s
top-selling services just got better. Users

Tiered Plans Mix Total Revenue $M
% 1,234
1,243
35% Tiered 2012 1,248
Non-tiered 2013 1,240
2015 2014 Financials

65% 2015