Page 48 - Annual Report 2014

hubbing in review Overview

Entertainment & SmartLife

Technology has advanced, Your User Experience Strategy
lifestyles have changed, As we offer better bundled services, we have taken
and along with it, customers’ steps to ensure our customers get to enjoy a better Performance
expectations. The viewing user experience too. We recognise that the TV viewing
of TV is no longer restricted experience is no longer confined to the living room Governance
to that big screen in the with eyes glued to that big flat screen hanging off the
living room. With our home and mobile wall. Notebooks, tablets and phablets are increasingly Financials
popular ways in which consumers catch-up on
broadband networks, entertainment can be enjoyed their favourite shows. StarHub TV Anywhere offers
literally anywhere. Entertainment & SmartLife conveys this mobility and is continually being enhanced to
the focus on enabling smart living and delivering provide the customers a seamless and simple viewing
immersive experiences. experience on their choice screen.

Our Integrated Proposition Not only are we constantly introducing a growing
First introduced in October 2013, HomeHub is a range number of channels, technology has allowed us to
of integrated plans offering smartly-packaged bundle of extend StarHub TV Anywhere to other platforms too like
services, including high-speed broadband connectivity, on Windows and Xbox, the popular gaming platform
up to 67 TV channels, unlimited local telephone calls whose voice navigation and gyro-features can be used
and mobile broadband access. In 2014, we reinforced for a more interactive experience. As we steadily add
the message that our HomeHub plans offer the best in more on-demand content to the library, the number of
value, convenience, programming and entertainment unique users of this platform has increased healthily
to our customers. To sweeten the deal further, we too. The word ‘viewers’, with its passive content
also added Video-On-Demand content as part of the consumption connotation, is no longer an accurate
packages. We are pleased to have chalked up good term to describe our customers.
growth rates and bring ‘hubbing’ to more households
than before. If there are better products and technologies that can
offer our subscribers a better experience, we will try to
Entertainment &SmartLife introduce them. We have revamped the user interface
across our set-top box and OTT platforms. This is

Channel 29% Pay TV Revenue 542K $390M The Pay TV
mix and Broadband
high- HD 2011^ $377m +1.7% +1.0% businesses saw an
speed 2012^ $396m Pay TV Pay TV increase in both their
plans mix 71% 2013^ $386m Households YoY Revenue YoY respective customer
2014 $390m bases. Low churn
SD rates were also
maintained.

24% Broadband Revenue 469K $202M

Non-high 2011^ $243m +4.8% -16.5%
speed Broadband Broadband
2012^ $251m Households YoY Revenue YoY
76% 2013^ $242m

High-
speed 2014 $202m

^ Restated

StarHub Ltd | Annual Report 2014 45