Page 49 - Annual Report 2014

hubbing in review

All along, consumers have enjoyed the ability
to record their own shows, and our set-top
boxes with recording functions have been
well received.

Significant 03/March 04/April 05/May 06/June 07/July
Achievements
FY2014 Announced joint Announced a new middleware Introduced Dual Announced Integrated self-packaged
production of the platform and next-generation Broadband 500 that commencement of sports channels in single
01/January second season set-top boxes to deliver more integrated cable and production for pioneer ’SuperSports‘ brand
of ‘Lady First – seamless and engaging fibre broadband in a batch of MDA-funded that houses key sports
Anytime TV Singapore’ experience single plan PSB content properties
rebranded as
StarHub TV Lite

no mere cosmetic change, as we have upgraded the it will be our welcome mat to innovators to come and
middleware too. Users can now enjoy a more seamless, develop applications, content and services that will
faster and more responsive navigation experience deliver a higher level of enjoyment and engagement to
across our richer trove of content. our customers.

The improvements are on-going, so that we can stay All along, consumers have enjoyed the ability to record
ahead of the competition. The upgraded middleware their own shows, and our set-top boxes with recording
and new generation of set-top boxes can deliver better functions have been well received. Now, with our Smart
functionalities like enhanced recording, personalised TV service, our customers can plug in selected hard
and social features. It is also a new platform that can disk drives to store the recorded content. This means
help our subscribers transit easily to the upcoming IP- customers can not only build their own video library,
based TV offering. As this is an open-source platform, but also bring their curated content wherever they go.

Offering a wide
variety of over

225

channels

46 many lives of hubbing