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40 mobility

HUBBING IMPROVED SPEED & PERFORMANCE
IN REVIEW
300Mbps

4G speeds of up to 300Mbps.

Mobile Customer Mix hearing and then plays music tracks that are handsets on their own and enjoy the
% optimised for his or her hearing capability. attractive value the SIM Only plans offer.
Last but not least, Jetbay, from China, is a The SIM Only plans do not come with any
Pre-paid travel research and booking platform for subsidised handsets and only cost half
China, providing inbound travellers with the regular post-paid subscriptions. We
39% access to reliable information on what to do have already been offering SIM Only plans
FY2015 and where to go in the country. for a few years now but in November, we
61% re-introduced a suite of six enhanced SIM
In addition to organising competitions, i3 also Only plans that is more compelling. These
Post-paid introduced Goru, the first all-in-one digital new plans offer up to 12GB of bundled
Post-paid base was at 1,325,000 concierge smartphone app for travellers to mobile data, data upsize options, 4G
after the year’s net addition of Asia to compare and book hotel deals, make speeds of up to 300Mbps and the widest
48,900 customers. dining reservations and browse through 4G roaming coverage.
event listings.
Happy To Roam
This app taps into content provided by
partners like hotel booking platform Agoda, In August, we made the first move in
restaurant review and booking app Chope, Singapore to allow our mobile pre-paid
and lifestyle portals City Nomads and customers, while travelling, to social
YourSingapore.com. We plan to bring this network, share memories and surf the
user-friendly app, which helps distil the most Internet without data roaming costs. Called
relevant country-specific tips for travellers, to Happy Roam, the service allows them to stay
other countries. online in Australia, Hong Kong, Indonesia,
Malaysia, Taiwan and Thailand at local rates
SIM Only using their StarHub Mobile SIM.

We recognise that the market dynamics has In these six countries, customers can
changed. Although majority of customers use their pre-paid data bundles as they
prefer to buy handsets from us and enjoy a normally would in Singapore, without data
subsidy in return for taking up a contract, roaming costs or any additional activation or
there are some users who prefer to acquire subscription fee.

Connectivity in Demand

Beginning with Marina Bay Sands, we have been
steadily expanding our HetNet coverage. Our HetNet
now also covers Marina Bay City Gallery, The Esplanade,
The Float@Marina Bay, The Promontory@Marina Bay,
The Fullerton Heritage, The Padang and War
Memorial Park.

600Mbps

trailed and showed peak download speed
using Nokia Network – a first for the mobile
industry of Southeast Asia.