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44                                         entertainment  STARHUB TV PROVIDES
                                           & smartLife
   HUBBING                                                >100 HD channels Always curating
   IN REVIEW                                                                                                            better content.

Channel Mix                                great catalogue of entertainment that can     Our Hindi offerings have improved as well.
	%                                         be streamed over any device. Anyone can       In September, &TV, a general entertainment
                                           subscribe to this, including non-StarHub      channel by Zee Entertainment, was added
                                       SD  customers, which can be delivered over any    to the line-up. Also available on StarHub Go,
                                           broadband connection.                         this channel offers fresh and trendy content
                                                                                         that stays dear to the essence of traditional
                     FY2015 48%            Indeed, HBO, our key content partner for      Indian values.
          52%                              more than two decades, clearly shares our
                                           view of the need to move into new ways        Just one month after &TV’s launch, we
         HD                                of delivery as well. In conjunction with the  added Asianet Movies, a dedicated
More than half of StarHub TV channels      launch of StarHub Go, HBO introduced HBO      Malayalam movie channel. This channel
are now in HD.                             GO as well. From over 300 hours of HBO        carries more than 1,000 titles – the largest
                                           and Cinemax Original content at the launch,   Malayalam film library in India – ranging
                                           the catalogue is expanding weekly and has     from evergreen classics to the latest hits.
                                           reached some 1,000 hours by end of 2015.
                                                                                         Hectic Sporting Action
                                           Celebrating Multiple Cultures
                                                                                         Sports fans are not neglected. In August, we
                                           We already have more than 200 channels        announced the completion of our ‘double
                                           on StarHub TV but we are always curating      swoop’ of the UEFA Champions League
                                           better content.                               (UCL) and the UEFA Europa League (UEL) on
                                                                                         Eurosport and Eurosport 360 for three years
                                           In January, we launched Varnam,               from the 2015/2016 season. This marks the
                                           Singapore’s first Tamil Subscription          return of the UCL and UEL to StarHub TV
                                           Video on Demand channel. This channel         after seven years and this time round, sports
                                           offers a library of crowd-pleasing movies,    fans will get to enjoy the matches in HD. The
                                           award presentations, dramas, and reality      matches are also shown via StarHub Go.
                                           programmes. As this channel is shown with
                                           English subtitles, we hope to reach out to a  We give sports fans another reason to ring
                                           wider audience.                               in the New Year happily. In December, we
                                                                                         announced that we had secured a multi-

                                                          Super Fast Dual Broadband

                                                          We have invested in improving the in-home Wi-Fi
                                                          experience, as well as introduced Dual Broadband
                                                          which effectively makes use of the in-home HFC
                                                          network to deliver more consistent wireless
                                                          experience at home.

                                                          2 CONNECTIONS

                                                          FOR 1 PRICE

                                                          1 plan. 2 super fast broadband connections.
                                                          1 fibre broadband and 1 cable broadband that
                                                          can be connected to two different routers to
                                                          provide Wi-Fi coverage in the home.
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