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entertainment & StarHub Ltd Annual Report 2015
smartLife

Technology has brought opportunities for StarHub to deliver more Overview
seamless experiences for our customers. We have leveraged OTT
technologies to deliver a personalised entertainment experience over
any screen. A significant portion of our customer base has been enjoying
the convenience of streaming live events or their favourite series on their
personal screen when they want.

In early 2016, Netflix announced the Fibre, Features Strategy
launch of their services in Singapore.
Following that, we made an announcement In April, we introduced Fibre TV, an IPTV Performance
that we are working with Netflix to bring service, which runs via the Next Gen NBN.
their content to StarHub TV customers. This all-HD platform gives our customers Governance & Sustainability
It will be a complementary service to our more than just access to the same breadth
current TV offerings, helping us to reach a of over 200 existing StarHub TV channels.
wider audience. Customers will be able to enjoy next-
generation interface and features such as
We listen to our customers about their ‘Social TV’, personalised recommendations
needs in terms of broadband connectivity. and OTT applications, at one price.
We have invested in improving the in-home
Wi-Fi experience, as well as introduced Dual Let’s Go
Broadband which effectively makes use of
the in-home HFC network to deliver more We are proud of our extensive TV
consistent wireless experience at home. We network infrastructure that can deliver
are continuing to innovate in this aspect by both connectivity and content to our
working with our partners to improve the consumers. However, we also appreciate
consistency and reliability of this experience. that consumption habits are changing. This
led to the introduction of StarHub Go, which
Leveraging on the IOT trend, our consumers delivers the most popular entertainment
can expect Smart Home solutions from on demand, over-the-top, on any device,
StarHub where we will introduce services anytime, anywhere.
that help deliver more convenience and
intelligence to their home and living. We have partnered with our content
partners like BBC, CBS, Discovery, HBO,
RTL, Sanlih, TVB and Viacom to curate a

Pay TV Revenue Broadband Revenue
$M $M

2012 396 2012 251 Financials
2013 386 2013 242
2014 390 2014 202
2015 391 2015 200