Page 50 - Annual Report 2014
P. 50
Entertainment & SmartLife
Providing programmes as quickly as a day after their initial Overview
telecast in Korea. New Mandarin channels were also
67 brought in - Dragon TV and now HaiRun, offering
popular variety shows and dramas.
HD channels
To show our support for regional talent, we have
arranged to show movies from Malaysian director Strategy
Ahmad Idham on StarHub’s On Demand Channel,
08/August Partnered Microsoft 11/November Blockbuster Hangat and StarHub TV Anywhere, Performance
to deliver StarHub concurrent with their release in Malaysian cinemas.
Additional TV Anywhere on Announced This is the first such arrangement of its kind.
HD channels Windows and the new Dual Broadband
introduced on Xbox One platform 1000 plan Educating The Young,
StarHub TV Entertaining The Elderly
StarHub TV is not only about entertainment. We have
Additionally, we are glad to have received encouraging been helping to educate our young viewers too. We Governance
feedback for TV Buddy, our second screen application, introduced Rediffusion TV in January, Singapore’s first
used by customers to remind themselves of their dedicated TV channel offering Chinese enrichment Financials
favourite content, which can then be shared within their programmes for primary school students. We have also
social networks. brought in the award-winning BabyFirst, a channel with
interactive programming that can help parents with
Everybody’s Content nurturing their little ones.
To stay as the leading pay TV operator in Singapore,
we listen to our customers and we act. We get on top ZooMoo, on the other hand, is a wildlife learning
of the latest trends and refresh our line-up constantly channel, that comes with its dedicated mobile app that
for our different customer segments. We bring becomes the second screen, or an extension of the
special and intimate experiences to our customers channel. To give the channel’s content a more familiar
by enabling our customers to engage with their and local favour, the Singapore ZooMoo team has been
favourite sporting, entertainment stars or celebrity given access to the Jurong Bird Park, Night Safari, River
chefs through events or meet & greets. We are Safari and Singapore Zoo to produce more than 100
also keeping pace with changes in technology and hours of exclusive footage.
consumption habits. More than 80% of our customers
are using HD set-top boxes, which allows them to For entertainment, we have introduced all-time
enjoy HD quality content. Disney favourites on Disney Movies on Demand as
well as on StarHub TV Anywhere. A whole stable of
Asian Channels animation classics was also made available with the
2014 was chockfull of new additions. For example, we reintroduction of the Boomerang channel.
brought in Zee Tamizh, the first Tamil channel from Zee
Entertainment offering a good mix of games shows, We want grandparents to enjoy StarHub TV too. In
cookery shows, dramas and movies. We also added September, we launched StarHub Silver App, an Android
SAB TV, a Hindi comedy channel. Two new Indonesian tablet app that was specially created for our senior
channels were added: MNC Infotainment, which citizens. With the app, they can catch up to 120 hours
casts the spotlights on celebrity and showbiz, and of top-rated Hokkien drama series on Ruyi Hokkien
The Indonesian Channel, the country’s first and only Channel On Demand anytime, anywhere. The StarHub
English-language entertainment channels with news Silver App is jointly created by StarHub’s Golden Gurus,
and features and documentaries. an IT empowerment and education programme by
seniors for seniors, and voluntary welfare organisation
We brought more cheer to Korean fans with the launch Lions Befrienders Service Association.
of Oh!K channel, which brings top-rated Korean
Niche Interests And Popular
Entertainment
Since July, anime fans are able to catch their Japanese
animation programing on ANIPLUS HD, as well as
StarHub TV Anywhere and later on, On Demand.
Fashion One, similarly shown on both StarHub TV and
StarHub Ltd | Annual Report 2014 47
