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StarHub Ltd Annual Report 2015

As Singapore’s first fully integrated info-communications company, our goal is provide every person, every home and every Overview
business in Singapore with world-class information, communications and entertainment services. Our vision is to be Singapore’s
first choice for information, communications and entertainment services. Our approach is to nurture StarHub as a trusted brand
through innovation, integrity and customer service excellence.

Strategic Areas Value Created Challenges Beneficiaries

ECONOMIC • State-of-the-art modern and energy efficient mobile and • Rapid technological advancements • Customers
Info-com- cable TV infrastructure to support customers and the and innovation. • Economy
munications local economy. • Community
infrastructure • High investment cost. • Government
• Competitive market place.
Local Shareholders
suppliers • Supporting local businesses’ growth. • Local suppliers may have cost Strategy
• Creating indirect local jobs. disadvantage due to adverse • Suppliers
Supply chain • Contributing to local economic growth. economies of scale. • Suppliers’
sustainability
assessments • Reducing social and environmental impacts and risks in • Capacity limitations. employees
supply chain. • Limited capital for expansion or • Suppliers’

modernisation. suppliers
• Government
• Cost of supplier training,
assessments and monitoring. • Suppliers
• Suppliers’
• Limited influence on dominant
suppliers. employees
• Community
• Government

GOVERNANCE Performance

Board • Holistic guidance to the company. • Recruitment of good directors. • Shareholders
diversity • Potential investors
• Creating a risk aware culture. • Regulators
Risk • Effective risk taking and management, aligned with the • Keeping updated with the latest
management organisation’s business objectives with an integrated, • Shareholders/
and internal proactive and systematic approach in risk management. emerging risks and treats. Investors
controls
• Better corporate governance. • Ongoing training and awareness for • Potential investors
existing and new employees. • Regulators
Whistle • Mitigate business risks. • Employees Governance & Sustainability
• Ongoing training and awareness for • Customers
blowing policy • Fraud prevention. existing and new employees. • Regulators
• Business Units
Employee • Ethical conduct. • Increase resiliency of core network • Business Partners Financials
code of • Conducive working environment with high level of trust infrastructure to meet stakeholders’ • Auditors
conduct requirements.
and professionalism. • Shareholders
Strategic • Minimised business risks. • Increase customer consent. • Potential investors
Business • Investment in automated systems. • Regulators
Continuity • Robust plans to keep business operational during • Employee training and awareness.
Management crisis or emergency situations such as haze, pandemic • Shareholders
periods etc. • Potential investors
Data • Regulators
protection • Mitigate regulatory risk.
• Shareholders
• Safety of sensitive commercial and strategic data and • Potential investors
information. • Regulators
• Customers
• Mitigate regulatory risk.
• Increased confidence of customers, business partners • Shareholders
• Potential investors
and employees. • Regulators